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New report reveals the value of expertise in meetings, conferences, and events
October 2015

A new independent study into the relationship between expertise and success in meetings reveals that venues have an ever-important role to play in ensuring their events deliver.

The study – which sought the views of a cross-section of events, meetings, and conference stakeholders – investigates the motivations behind bookers’, managers’ and delegates’ behaviours. It considers common problems and misunderstandings, as well as attitudes to off-site training across the board.

The Value of Expertise report has been commissioned by Warwick Conferences. The second in the series, it follows 2013’s Value of Satisfaction report, which revealed how customer satisfaction affects the value of meetings, conferences, and events.

100 delegates, 100 managers, and 100 internal event bookers all working for organisations with at least 250 employees were interviewed on a range of topics relating to their use of external venues. Undertaken over the summer of 2015, the report focused on four key themes:

Meeting expectations
Which revealed that miscommunication and mismatched eoecations appeared to be the root of many event problems between delegates, managers and bookers.

The report also noted that off-site training for delegates isn’t always given the respect it deserves.

94% of respondents said that it is essential that WiFi is both free and fast when attending an external meeting – with only 10% stating that this was the case at the last venue they attended.

Price remains a priority for event organisers, with just 2% admitting to not asking about the total cost when booking a venue.

Rachael Bartlett, head of sales and marketing at Warwick Conferences, comments: “This is Warwick Conferences’ second independent research report, and as in 2013, we’ve used a wholly independent sample to provide an accurate reflection of the state of the industry, which allows us to consider the sector’s issues objectively.

“This time around, we’re taking another look into what matters when it comes to meetings, where the most common problems arise, and crucially, how – by working in partnership – we can look to solve them. The study shows that misaligned expectations can occur throughout the event process, and highlights the need to champion collaboration and co-operation in events.”

You can find out more about the research and report by visiting Warwick Conferences’ website.
For more information about Warwick Conferences, visit their website.