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News
Please find one of this month's news stories below. For more information on the topic discussed, please use the contact details below the article.
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LEICESTER'S AWARD WINNING CAMPAIGN |
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Leicester Conferences were celebrating in style after winning a coveted award at the MIMA (Meetings Industry Marketing Awards) 2007 awards ceremony which took place at the Science Museum in London.
In total, the awards attracted over 150 entries from 90 companies in the UK and overseas, all competing to win an award in several highly competitive categories including Best Brochure, Best Use of Budget and Best Integrated Marketing Campaign.
The University won a bronze award in the ‘Best Use of Budget’ category for their Academic Venue Show 2007 marketing campaign strategy and execution. The other award winners in this category were World Events (silver winner) and the University of Nottingham (gold winner).
One of the toughest categories is that of ‘Best Brochure’ in which the University of Leicester were shortlisted for their new brochure entry launched earlier in 2007. The winners in this category were Q Hotels, Unique Venues of London and Imago at Loughborough.
Commenting on the award event, Trevor Miller, Conference and Hospitality Sales and Marketing Manager said “To be shortlisted for an award of such prestige is an incredible achievement in itself, especially when you are competing against top global brands such as Hilton, Marriott and Q Hotels but to receive a finalist award is absolutely fantastic. As an academic venue competing in a highly competitive and commercial market we continually strive to raise our profile and awareness for the benefit of the University.”
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UNIVERSITY OF LEICESTER
| contact name: |
Emma Kettle |
| telephone: |
0116 271 9933 |
| email: |
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| website: |
www.le.ac.uk/conference |
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